Ann: Funds Under Management - December 2021, page-109

Nifty 50s is not the same thing as ETFs
ETFs is a new business model where it directly compete with fund manager but it is more efficient and cheaper
I don't know about you but if I run a business and competitor can do it cheaper and more efficient I will be worry.

Well ETFs is not new it been around for a while but in the last few 5 years or so with the advance of technology and everything is stream line it can do thing so cheap and so efficient not many people can compete with this business model. Just as dotcom booms and the dawn of the internet, it took a further 10 for technology and infrastructure to catch up and internet business model became a major threat to the brick and mortal

and the thing about ETFs it is so easy to setup there are thousands of them now and you can find any ETFs that can mirror most fund manager for a fraction of the price if that what you want instead of a broad Index.

say and ETFs like FANG hold similar stock to MFG for 0.35% MER, $35 per $10,000 and you can mixed a bunch of ETFs and you can construction any portfolio you like and the most you pat is probably 0.5% all up which is $50 per $10,000 and if you want a broad index it SUPER cheap
an S&P 500 ETFs like IVV cost you $3 per $10,000 invest, how the @$@#$ anyone can compete with that and it performance has been stella since inception over 2 decades ago.