Yes the market is Super saturated. But its saturated with trash products. I'm liking what I'm seeing so far. Selling the license for Australia to concentrate on the US and Canadian markets. That's were the money is with this stuff! Ex Swiss directors on board. These guys know what they are doing.
From my little bit of DD so far i found that Gatorades sales last year were approximately $8.2billion US. If these guys can capture even 10% of that market that would be a great result in my opinion and it could set alarm bells on Pepsi who owns Gatorade. Prime candidate for an acquisition if they hit their marks.
I'm going to keep an eye on this for now and look for an entry around 25c. No guarantee it will come to those levels though.
Just my thoughts and totally open to scrutiny.
Ann: Hydralyte North America commences ASX trading, page-8
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