Ann: Q2 FY22 - Zip momentum continues, page-38

@investor_jackson

How are you reading the numbers though? I see most on here simply look at percentages and go "Oh no, the percentages are less, so it mustn't be performing". Granted, most of those who interpret it this way are non-holders.

Example with completely made up numbers:
Week 1: 100 lollipops
Week 2: 200 lollipops (200% of week 1) - 100 extra lollipops compared to week 1
Week 3: 350 lollipops (175% of week 2) - 150 extra lollipops compared to week 2
Week 4: 600 lollipops (171% of week 3) - 250 extra lollipops compared to week 3

Based purely at looking at the percentages, it looks like it isn't performing as well as it was. But realistically, the number of lollipops is going up really well. You can't expect a constant 200% - count out 2x2x2x2x2x2x2x2 and see how big it gets and how quickly - unrealistic.

Zip appears to be tracking alright. Will the greater market respond well? Unlikely - too many people scared atm.