Timing the market 4dx, page-135

Your random thought bubble is definitely not it. Products don't just show up over night with approval to start launching.

If you've been following the company closely from the start, then you will be aware that any competitor product would be at least 3-5 years away (if indeed they can find a competing solution) and then add on a few more years for trials and regulatory approval time frames (with approval not being guaranteed), and then some more years to get sales. Andreas mentioned this early on following IPO and says that even if that happens, 4DX would be onto their second or third product by then or an enhanced version of their products, so would be way ahead of any competitors in terms of commercialisation.