lots of potential upside. They get all the benefit of Humm’s work and overseas expansion. They also get the cards division. Both Latitude and Hum have been suffering as a result of border closures. With things starting to normalise there is potential for that division to start earning nicely for Latitude. Latitude have a card called 28 degrees, which is one of the ones favoured by Australian Frequent Flyers as no fees to hold it and no currency fees. Prior to 2020 I would probably have put over $100,000 a year on mine to cover our travel plus overseas purchases. Last 2 years I have barely used it. So lots of potential there.
the big unknown of course is how viable Latitude actually is and whether PE have any dodgy bits skulking around.
Value of Deal, page-432
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