Put in my two cents. I see this strengthens HLF's market power - 600k local followers on FB are amazing. Besides, manufacturing the powders should put HLF's machines on higher margin products. IMO the marketing at HLF has been lagging behind - if the company can have its own influencers (and I see that's the way these days with selling healthy type of food on TikTok and IG), then it's a good move. What seems disappointing is the 10c price. But if only 5mil rasied then it's okay.
Also, I think those moms are those who have the time and money to spend to improve their appearance.
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