ABY 0.45% $1.10 adore beauty group limited

Ann: Half Year Results - Investor Presentation, page-7

  1. 310 Posts.
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    I don't know what you guys are on about. They have $25m in cash and burn $4k per half year. So they won't need to raise $ in at least a year.

    There's a big increase in payments to suppliers, which could be explained by
    • an uptick in Inventories on the Balance Sheet (going from $15m in June 21 to $22m in Dec 21). It makes sense they stocked up their inventories due to the supply chain disruption.
    • a big increase in advertising.

    Without these 2 factors, ABY will have positive cashflow.The company is profitable anyway, so unless they need to do an acquistion, I doubt they need to raise capital.

    On the advertising spree, adv costs went from $12m to $16m. During the same period active customers went from 775k to 876k.
    So everything equal, safe to say ABY spent $4m in adv to acquire 101k new customers => $39k adv cost per customer.
    Looking at $113m rev vs 876k active customer => that's on average $129 spent per customer.
    So advertising/customer acquistion cost is about 30% of revenue, not cheap but not disastrous.

    This half yearly wasnt a great result given how expensive the stock is, and market has reacted accordingly, and deservedly so.

    But common guys, let's keep it factual instead of downramping without proper info to back it up.

    P/S I dont own the stock.
 
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