AJX 0.00% 1.1¢ alexium international group limited

Ann: Half Year Presentation, page-5

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  1. 900 Posts.
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    Hi All.

    Just doing a bit of light reading and have come to the conclusion ( Rightly or wrongly) Happy to be corrected by the more learned among us!

    Given the two snippets of information from Management . Am I correct in ASSUMING that on a annual basis at the moment that we can safely assume that we are close US10M per annum just on US Mattress sales alone ?



    STRATEGIC & COMMERCIAL VALUE
    Cooling technologies for bedding applications has been a strategic focus for the Company and represents
    +90% of product sales to date. Given our strong brand identity and product value proposition here, a
    strategic initiative for the Company is to increase our market penetration. Internal market analyses
    supported by published market reports value the total addressable market for cooling technology in
    mattresses at +US$30M per annum.
    For this specific TMCS, the company values the near-term target
    market at +US$2M per annum. To drive this market penetration, the TMCS paradigm has been integral
    to this strategic initiative. This integration of cooling technologies in a mattress system allows the
    Company to leverage its IP and analytical capabilities and to increase our revenue per unit through
    inclusion of multiple Alexicool® products in each unit. The Company anticipates further growth in this
    market through additional TMCS designs based on other proprietary technologies such as Phonon.

    Alexium PCM products have achieved
    +30% market share for textile applications
    for mattresses in US market.

    Happy to hear from all.
    Have a great day
    H
 
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