Elixir tells u a lot about POH's commercial ignorance . Any advertising exec will tell u that at least 1 to 1.5 mil; would be needed on media advertising to launch such a product . Their chances of finding shelf space are zilch .
Reminds me of Red Earth , even with their own retail outlets the lack of marketing muscle ( read dollars )buried them .POH have got to learn that a good product is only 'part' of the equation . They wont get far with a web site & the odd PR .
elixir,, page-23
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