Most customers definitely prefer a natural choice.
Spot on about gut health, all health issues, many or perhaps most people will try a natural choice ( especially is there is science to back it up) given the option.
The move to natural medicinal choices is huge, the US world leaders but Europe and also China not far behind as developing large scale markets for natural medicines.
Ann: Incannex to Acquire APIRx Pharmaceuticals, page-92
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