those stats are for the website, from Amazon.com's Alexa service:
https://www.alexa.com/siteinfo/healthymummy.com
i think the healthy mummy app stats are also solid, impressive even. but definately not my cup of tea: i personally think the website & app suck: buggy, poor grammar, call to actions can be improved: so much room for improvement. but i'm not the target market. data shows the target audience/consumers are loving it:
Ann: Halo Food Co Acquires The Healthy Mummy, page-281
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