Yitty to be launched by Lizzo this month. Allied Market Research recently issued a report predicting the global compression and shapewear market would be worth $US6.95 billion by 2030, as reported by AFR.
”Yitty - a childhood name of Lizzo's - is a subsidiary of Kate Hudson's athleisure company Fabletics, and it will carry sizes ranging from XS to 6X and cost between $14.95 and $69.95.Yitty claims that 65% of its pieces are made with recycled fibers, and 100% of the packaging is recycled. The brand will be divided into three different categories - 'Nearly Naked' (seamless), 'Mesh Me' (mesh-based), and 'Major Label' (traditional pieces). “
”There are two compression weights, antimicrobial fabrics so the shorts and thongs and leggings can be worn without extra underwear; bras can hold their shape without underwire, a print that looks like a butterfly, and recycled packaged.” - AFR
https://yitty.fabletics.com/splash
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