Might be time to start accumulating as it has to bottom sometime, however I wouldn't bet on "forward PE". I can't remember a time that BWX ever met the growth expectations from their reports, always some excuse. I would expect little growth in the next report from their existing brands outside GoTo, and perhaps that is why we see someone offloading at the moment.
As an aside, the "thickness" of a product is not really an indicator of quality. Thickness for these budget type products is achieved mostly through gums like Xanthan gum which turns water into a gel and has a negligible price. More might make it thicker, but it also leaves a residue on skin or hair. If you think about the price BWX needs to sell to supermarkets, you can see why the cost of ingredients just has to be kept to a minimum.
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