This is a game changing deal. Branded HP hearing aid products was probably the only way forward for this minnow to try and break into mainstream. HP get a cut to use their name but also happy it seems to break into the hearing aid market, in effect. I think this will be positive for future of SP
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- Ann: Nuheara Enters Worldwide Trademark License Agreement With HP
Ann: Nuheara Enters Worldwide Trademark License Agreement With HP, page-2
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