I think what we need is a business minded person to lead, not a biotech person which is what we used to have. We have the product we just need to get it out there. Marketing the product and communicating to potential customers why our products will benefit them is the essential next step for this company. The issue for us is that there are existing methods of doing what our products do so communicating to customers why our product is different and better is essential
Ann: Sales & Marketing Update, page-23
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