Ann: IOU Provides Mid June Quarter Update on BNPL Business, page-101

Look at it this way Kev (and others)

They had 50 million dollars.
In 1 year, they've put around half of that into BNPL, and *in 1 year* it's growing and not losing money.
You can therefore assume fairly reasonably that they probably know what they're doing, and they probably made a good decision investing in IDSB.

Let's also compare other BNPLs in their infancy.

Compare to Apays first year being public

https://www.asx.com.au/asxpdf/20160825/pdf/439m2kgkdkbcjw.pdf

Their IPO was at a buck and they were performing basically identically to IOU now.

About 5 million in quarterly sales with about the same number of customers.

>What is the actual F the company is doing if this has been a marketing exercise
Buying IDSB. It's not done yet, is it?