This is good, but I reckon SWF has to stop the penny wise attitude when it comes to giving benefits to its customers, if SWF is confident about the premium features then the guys should popularise it by making it affordable, the guys have to remember they are a low cost broker no mater what they claim. Premium doesn't mean premium fees its about premium features, match the price to the brokerage model 9.50 / month or give it free for customers with more than 3 trades in a month, these things would help more than changing colours, font and their green banana tee shirts.
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