RZI 1.06% 46.5¢ raiz invest limited

Ann: May 2022 - Key Metrics, page-5

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  1. 202 Posts.
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    Analysing new Australian sign ups (ie not net change in members, but members acquired);
    In May 2021: 17,434 new members acquired in Australia.
    May 2022: : 12,221 new members acquired in Australia, after giving away 7% of the company to Channel 7 in return for some May TV inventory that has completely failed to deliver. The genius of RZI was its low acquisition cost. As predicted, the Seven deal is an own-goal. Instead they could have tested a $1m cash spend, and see if above-the-line marketing works.



 
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