The stairway to heaven, page-14

39KP...

Its a clue for us for sure...

A normal company wants to do a trial as hurriedly as possible.

The want to get it over and done post haste.

They want the path of littlest resistance.

They want the results of it as soon as possible.


WE ARE NOT A NORMAL COMPANY


While we do want a timely result, we will sacrifice that to:

1) Enhance our chances of pure success
2) To maximise our label breadth and depth
3) To go over and beyond what is required

Most companies don't ADD to the protocols and set the bar higher...we aren't doing that to 'show off' we are doing that to become even more compelling though it is at a cost initially in terms of expenses and time. This can frustrate the uninformed shareholder, this can be a real source of pain for the non longer term thinker...

The longer term pay back in only my opinion will entirely be worth it, and some.


My views.