Ann: Kaddy to accelerate revenue growth with new pricing model, page-62

I always wondered why the big brands were not onboard but they were on eBev, Bidfood, Spiritrade etc platforms. 10% & 5% were not feasible.

The big brands don't want to part with anything more than a few percent to pump though big volumes. However, they must want to use the Kaddy platform hence the rate was negotiated accordingly.

2,500 buyers on Kaddy / 50,000 total buyers = 5% market share. Provi/SevenFifty have 10% buyer market share but have been operating for 6.5 years compared to 2.5 years for Kaddy.

After 6.5 years Provi/SevenFifty have 700,000 products on their platform but their market is about x13 the size of Australia. Kaddy has 15,000 products in 2.5 years x13 allow for market size difference = 195,000 equivalent.