the majority of holders of ado haven't read , page-2

fair point. however, they have convinced a major player in the sector and have been guaranteed revenues THIS quarter. also, the advantage of the product is that its easy to tag along and it rides on the client's existing product. thats the advantage ADO and OBJ have in that there are companies already using technologies with commercial success (in the billions). they just add ADO/OBJ products to enhance the offering as it saves them on costs and improves their product performance. it is an easier sell once the first client comes on board. and Bangs is a major player in this market so it lends credibility and hastens other players getting on board as they wouldnt want to become uncompetitive agains Bangs.