Elite Politicians and Alan Joyce Destroy Qantas, page-9

culture starts at the top - culture if formed from the top, maintained from the top and breaks or makes at the top


again ------------------ LOOK at Boeing - Boeing is an excellent example of a massive cultural change


from excellent ----------- to dismal, disastrous and dangerous

the cultural change in Boeing came from one place ------------- the top


you can choose to ignore it if you wish ------------ wilful ignorance is a choice