Ann: Trading Update and Capital Raising Presentation, page-38

you can't compare breville and BWX just because they sell to retailers. they are two different beasts.

i read the presentation as BWX now pushing back against super high discounts and just maxing out their promo spend to completely devalue their main brand. i do hope that they can increase margin by stopping the ridiculous discounting. it may work in an inflationary environment since people will be conditioned to price rises across everything in the supermarket.

70c may be a good place to enter if the new manufacturing plant does what it's supposed to and the new board appointees are solid. the board should really (really really) stop any more M&A activity coz this company has proven that it can't do them well. just focus on the core brands and become a stable earner before embarking on "transformative brand acquisitions" and other BS. BWX really just needs to get the basics in place.