If we park the glass half full view, this was the first time in 5 years I bought Pura instead of A2. I’m all for supporting the brand, but when I need to buy 5 x 2 litre bottles a week, and my mortgage is going up by the month, the nice to haves make way for the need to haves. I think it’s naive to suggest this won’t impact sales - there will be some roll off to the cheaper brands, question is, will it be material and will it be permanent?
Cream rising to the top .....A2m gold, page-35
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