Esim is the future no doubt about that.
What I was Ponting to is that right now it's not a good deal for people on vacation.
My holiday is in Indonesia. Flexroam don't have local plans for Indonesia (they have for many other countries though) so you have to go for a regional plan.
If you're in here for a week you'd go for the local sim coz it could cost you more than $500 easily for a week of data with FRX
So the eye opener for me was while convenient it's way to expensive for the average person on holiday for more then a few days.
The IOT stuff and focusing on business travelers like airline employees is where FRX can be successful
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