Posted this here just for general info that shows the reshaping of TV. Linius not mentioned but their technology is ideal, because it can track and certify everything required.
Microsoft is a partnerNetflix plans to launch its cheaper, ad-supported option in early 2023. The streamer has struck an exclusive pact with Microsoft to help build out that tier, promising it won’t resemble advertising on broadcast TV.
“We’re optimistic that over a couple of years we can deliver an experience that is fundamentally different than the advertising experience on linear networks in a way that fundamentally benefits all the stakeholders,” Netflix chief product officer and chief operating officer Greg Peters said during the earnings interview.
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