For me it is simple. Forget the macro factors. Think about the value REA delivers to customers v the total amount spent by a vendor on selling their property. Right now most vendors spend their money on the "traditional" channels - newspaper and online advertising, home presentation and agents fees. Marketing the property on REA is a small part of the total vendor cost yet where does everyone go when they are looking to buy a new home first - rea.com.au. This imbalance is yet to be fully priced into REA's revenue (their share of the selling costs v the value they provide) - and they can keep adding value to the offer to the vendor with analytics, finance etc.
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Last
$201.00 |
Change
-6.690(3.22%) |
Mkt cap ! $26.27B |
Open | High | Low | Value | Volume |
$203.12 | $204.12 | $197.45 | $40.24M | 200.6K |
Buyers (Bids)
No. | Vol. | Price($) |
---|---|---|
1 | 395 | $200.37 |
Sellers (Offers)
Price($) | Vol. | No. |
---|---|---|
$201.09 | 1396 | 1 |
View Market Depth
No. | Vol. | Price($) |
---|---|---|
1 | 395 | 200.370 |
1 | 100 | 200.000 |
1 | 499 | 199.990 |
1 | 50 | 199.900 |
1 | 111 | 199.890 |
Price($) | Vol. | No. |
---|---|---|
201.090 | 1396 | 1 |
201.260 | 1832 | 1 |
201.450 | 690 | 1 |
201.460 | 690 | 1 |
201.480 | 2368 | 1 |
Last trade - 16.10pm 04/09/2024 (20 minute delay) ? |
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REA (ASX) Chart |