Ann: Ceasing to be a substantial holder from SOL, page-10

Transversal puts this nicely and understands the pure numbers in the quarterly reports do not tell the story.
The average investor may look at the quarterly sales figures and conclude exactly what Transversal is saying. That is the TURNOVER is not growing but the MARGIN IS. The conclusion from that would be that company growth is stagnant. Just cannabilising it's own prior sales .
I agree, this is not the case and expect the next phase will show both increasing profit margin (therefore profit) AND increasing market share.
The recent strengthening of the share price may, hopefully, be a precursor to good results with both income growth and margin growth towards the 75% level.
I am very much looking forward to the next quarterly. Cross fingers we are correct.