A new recent article on Reduit. There is a range of questions/answers but one jumped out to me around brand progression. The point is made that the Boost would have been the natural first product but was only launched a few months ago due to the usage rights originally being with P&G only... not something I had previously considered, but does make some sense. The article:
https://theindustry.beauty/the-interview-paul-peros-founder-ceo-of-reduit/
And unrelated to the article... anyone wanting to understand how the boost works with other products:And this TikTok shows it in action...
https://www.tiktok.com/@skincarebysnega/video/7111416126260710658
Reduit Article
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