yep, google trends tells enough of the picture.
how are you getting 50% search volume? Is that claim coming from Hitwise?
Your now on the mark! Wotif have its challenges and had better evolve. Everything will be driven by the audience(audience networks) not by Google. PPC, SEO and a simple WAP website ain't going to cut the mustard for Wotif moving forward.
So, stock buyers on this forum, Wotif is a good company NOW but don't think its all a given that Wotif will continue to produce good profits moving forward.
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