TP $100, page-20

I haven’t read anyone suggesting “DMP is immune”. In fact, every one here has acknowledged that DMP is operating in a high inflationary environment. The issue is one of strategy and management response. The strategy being implemented by DMP is to increase prices indirectly via bringing out new ranges of higher-priced premium products (such as the new “burger joint” range) which allows DMP to offset higher input costs (such as energy, wheat, cheese and meat) but still make the customer feel as though they are getting value (which is DMP’s key USP). The Don refers to this as a “More for More” strategy (which also promotes up-sizing meal offerings to enable DMP to recoup the cost of rising ingredient input costs and energy prices). These new “Premium Costs pizzas” are more expensive and apparently proving to be popular. We tried the new “burger joint range” last nite thinking it’s a gimmick - it was actually just like a burger in pizza form!!
GLTAH!