blackboard special- hot shots of mmz

The MMOG market (Massively Multiplayer Online Games)is an industry that has rapidly expanded over the last 5 years. For the most part this is due to Web 2.0 technologies that support 'platform like' social media applications.

The combination of MMOG's with social media apps is yet to be fully exploited. One look at the games apps on Facebook (like Zynga's Farmville and Mafia Wars for example) is just the beginning. Through online advertising Zynga generate annualized revenue of over $300M. Interestingly, MMZ have stated that the Hot Shot Model isn't reliant solely on advertising dollars which suggests they expect to generate additional revenues from game subscriptions, competition entry fees and possibly even through sales of virtual items.

Hot Copper (a Web 2.0 trading app) is another example of the social networking revolution, which contributes to the popularity of ASX listed stocks from the users perspective. Participation ( either active or passive) is high as investors are compelled to keep tabs on their stocks 'rumours or trumours'. The 'addictive' nature of the site coupled with the networking potential of 'us' as the audience has always been the primary focus of Hot Copper who derive all their revenue from selling advertising space.

It is within this framework we are going to see more innovation as the MMOG market intercepts the social media market - and thats where Hot Shot media takes its position at the forefront of the field.

SOCIAL NETWORK GAMING INDUSTRY

◆ Globally the online gaming industry is expected to grow to $24.8 billion by 2013

◆ The value of worldwide game industry is likely to increase by 39.5% over the next three years with in-game ads and subscriptions being amongst the key drivers

◆ Zynga, will launch an Initial Public Offering this year at a valuation of between USD $1.5 billion and $3.0 billion- media reports suggest that Zynga is actually beginning to outgrow the Facebook platform

◆ Revenue generated from online gaming in China was approximately $3.5 billion to $4.0 billion U.S in 2009 which was up 30.0 to 50.0 percent from the previous year- the Asian region is one of various key focus areas for HotShot

HOT SHOT REVOLUTION

◆ "HotShot's revolutionary photo-centric, 'image-active' focused networking platform will enable people to use a simple medium to connect into an environment of social networking and gaming

◆ HotShot is the developer of a unique and exciting suite of interactive online entertainment products based on the revolutionary convergence of social gaming and networking wrapped around digital imagery and photography

◆ HotShot's objective was to create an online entertainment platform that could transcend the language, economic, cultural and other boundaries that have traditionally restricted global-scale participation

◆ Flickr now hosts over 4 billion photos, while Facebook - the world's largest image host - claims over 15 billion - a figure that apparently increases by around 14 million every day. Hot Shot Media's innovative products have the ability to tap into the unrealised potential of these photos and the content and excitement within them."

UPCOMING NEWS

◆ "Hot Shot's photo networking platform is set to launch within a number of weeks

◆ HotShot is also well advanced in the final selection of its commercial sponsoring partners. Those partners identified are iconic in name, global in reach and lend additional recognition, strength and acceptance to and of the product.

◆ HotShot intends to form a number of significant economic alliances with major international corporations

◆ The companies (MMZ & Hot Shot) intend to now finalise and complete the formal Sales and Marketing Agreement and details regarding global marketing, sponsorship management and promotion

◆ Details regarding "the full suite" of HotShot games, gaming and competition based products"

HOT SHOT QUOTES

"I truly feel that the Mooter ~ HotShot partnership is capable of delivering an entertainment experience and destination site that has the potential to rival the web's largest in terms of scale, scope and revenue growth."

"HotShot now finds itself engrossed within the dynamic surrounds of several multi-billion dollar industries occupying the prolifically expanding online arenas of casual games, social networking and global entertainment connectivity. HotShot uniquely populates, however, a simple, potentially huge, but as-yet-undeveloped or unrecognised niche within the social gaming space. The concept has the real ability to grow into a massive interconnect of entertainment and web gaming technologies."

INTERESTING LINKS

Heads of Agreement with Hot Shot Media Pty Ltd:
http://www.asx.com.au/asx/statistics/displayAnnouncement.do?display=pdf&idsId=01038094

HotShot Team:
http://www.hotshotmedia.com/team_advisors.html

EA Hooks Playfish:
http://digitaldaily.allthingsd.com/20091109/ea-buys-playfish/

Zynga Buys Social Gaming Startup Serious Business:
http://techcrunch.com/2010/02/11/zynga-serious-business/

Report: Games industry to $65 billion by 2013:
http://www.joystiq.com/2010/02/19/report-games-industry-to-65-billion-by-2013/

Zynga Announces New LA Dev Studio:
http://www.virtualgoodsnews.com/2010/02/zynga-announces-new-la-dev-studio.html

Zynga's 'FarmVille' debuts on MSN site:
http://economictimes.indiatimes.com/infotech/internet/Zyngas-FarmVille-debuts-on-MSN-site/articleshow/5540812.cms

Chinese Online Game Revenues Continue Explosive Growth:
http://www.gamepolitics.com/2009/10/14/chinese-online-game-revenues-continue-explosive-growth

www.hotshotmedia.com

www.mootermedia.com

JB