I never really gave a great deal of thought to the branding but the word Conneqt really is world class. Has overtones of many other major products and brands in it, rolls off the tongue easily, memorable, savvy, and phonetically a word in such common usage that it will get constant free plugs.
On just the branding alone we are a 10/10 company, lets hope the products come close and we can finally see this billion dollar entity come to life.
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