Ann: FY2022 Trading Update, page-13

As my worst performing stock by a long margin, this has been a real learning experience for me. That is, to make sure I understand the business model correctly; what they actually do (lets face it, they're not an AI company), who their clients are and why they would need to remain reliant on the company, what the margins are like, growth prospects (organic growth vs. acquisitions) and most importantly risks.

Truth be told, whilst I am upset at the way the company has been managed, I should have done further due diligence and cut my losses much earlier. These are the learnings I need to carry forward to other investments.