Ann: Consolidation/Split - RFX, page-11

If I had a dollar for every time I've spoken to someone who says shares are cheap in the cents and expensive in the hundreds of dollars I would be rich.

When there are billions of shares out there, people perceive them to be of less value.

Retailers for years have known the value of selling something for $99.99 vs $100.

The price of a share can vary hour to hour, week to week, month to month with no real change in the value of the company - just people's perception.

For me, the stock split is just a way to reset the SP to Market Cap relationship as RFX start their growth phase.

It should make moving from 10c to 10.5c (5% jump) a bit easier.