The Australian 31.10.22 S. Sharples said"With up to 9.8 million Australians having their personal details stolen in the massive Optus hack, customers have started voting with their feet - 10 per cent of those using their mobile service have left the company since the breach.
The country’s second-largest telecommunications provider is facing 56 per cent of current customers “considering changing telcos as a direct result of the Optus cyber attack”, while 10 per cent had already done so, according to the annual EFTM Mobile Phone Survey.
It found that Telstra boasts a 30 per cent share of the market, while Optus currently has 24 per cent of the market and TPG/Vodafone is responsible for a 15 per cent share.
“Like many people I expected there to be a lot of upset customers, but I didn’t expect to see as many people actively saying they have made the change … 10 per cent is a huge amount,” EFTM chief executive Trevor Long toldThe Australian.
“What this tells me is that it’s a real groundswell, and Optus will lose a lot of customers".
https://www.news.com.au/finance/business/other-industries/10-per-cent-of-optus-customers-leave-after-cyberattack/news-story/431a0661233a698eb3a6d2bb7c68562c
If TLS is able to win 10% + of former Optus customers (who are upset at having so much of their personal ID information hacked- so unlikely, IMO, to return to Optus for the medium term), then TLS should achieve a significant profit boost. This will, then, be reflected in a much higher SP.
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