I'll keep an eye out for final sales rankings for the whole festival. Should be out soon.
I can confirm that China label was ranked separately for the previous Tmall data I posted. That's because I spotted China label move into the Top 20 on the final day (11/11).
I have seen some different data (see below) indicating that they made about 110 million RMB (~ $26M NZD) of sales on Tmall alone between October 24 - November 9 and were ranked second over that period. That's not including the last two days of the festival or the other platforms (I'd guess Tmall accounts for ~60 percent of sales overall). Those sales were at about a ratio of 10:1 English label to China label which was ranked 18th.
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