Ann: DW8 to Focus Solely on Core B2B Customers in Fulfilment, page-118

lets not forget Steve10 made some pretty smart predictions about this co and was spot in until he wasnt. Or until the Kaddy investment. In my mind acquisition of Kaddy was the undoing. Paid too much and put dean off track in terms of the value proposition he was building. Lets not also forget dean built and sold succesful wine businesses before dw8. Would live to know the backstory to the decision to buy kaddy...