LMG 7.25% 3.2¢ latrobe magnesium limited

Ann: Latrobe Magnesium IMARC Presentation, page-13

  1. 1,861 Posts.
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    Thanks ken,
    Brilliant work as always!!
    It triggers the question about marketing strategy. implementation and resources. LMG won't just be entering the Mg market but an array of markets and consequently they will need to allocate marketing/business people to cover that wide band of potential clients. The materials market segments will include:
    1. Magnesium
    2. SCM/Cement
    3. Hematite
    4. Silica
    and that's just products. When we multiply the application of those products the Industrial marketing footprint gets quite large. If the expectation is about 40% of revenue from the last 3 then they will need a team with diverse industries knowledge and it will be interesting whether they compete with the cement industry or collaborate with it. Much work to do. I would really like to see their marketing plan, however building that demo plant to show it is profitable at a commercial scale is critical for the other 3 products to be pumped out. I doubt whether these by-products have been factored into the share price, so it needs to be promoted much stronger.
 
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