Totally disagree,
Ill be shocked if they move into lab grown diamonds its very much the opposite of our target market.
Ultra rich people want the story, the rarity they dont care about the price. Lab grown diamonds are taking huge portions of the diamond market without a doubt, at the low end. They make diamonds cheap and more accessible to the masses. That is not what this brand is about.
The company has made it clear it has no interest in low carat diamonds, or the low end of the market. Chance of lab grown 0% imo
We will see soon enough
Ann: Suspension from Official Quotation, page-44
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