You need to be able to look a little further down the road. You sound too mature and secure. I happen to believe the new womens products will gain traction BUT it isnt going to happen overnight. Most women would never have heard of the Mithra product. One day their doctor may mention it. They could go for years with no knowledge of it. It was never going to put $200 million on revenue in 12 months like most followers forecast. The mistakes with TEVA generics sunk the company for 5 years. !!!!! Where would they be now with huge debt and no money in the bank... Nowhere!!! Metrics belonged with the big players... You cant be in multiple areas.
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