Shein app - number 6 in the Apple Store for shopping apps.
To properly understand CCX’s competitive landscape, one should download it and navigate to the Plus size menu bar which is quite prominent as the second option in the header. Quickly becomes obvious in ascertaining how far behind the actual industry leader in cheap fast fashion CCX has moved to; flip side, it demonstrates the upside potential to be realised, at a global level, that CCX can achieve if it really wants to ‘lead’ the world of curves.
CCX does not have an app - struggling to understand how, as a pure play online retailer in North America (Avenue, CCX USA), EMEA and UK (Evans) CCX can possibly lead a world of curves without something as basic as an app for digital retailing?
What strategic investments could the Board be possibly discussing in its monthly meetings, beyond the stock overhand and perennial discounting to clear it?
Phil Ryan and the Board - let’s walk the talk and grow this business again. You have delivered nothing but dismal news for shareholders for more than 7 months, including no communication on pathway to regain global growth momentum.
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