Ann: Quarterly Results Webinar, page-35

I agree, but of course RX designation now does not preclude getting OTC 12 months later , in fact the FDA article talks to what is required to get a device reclassified as OTC , it’s not onerous. The iconography on the Pulse App and the device reminds me of the Mobvoi Iconography, it’s aimed at consumers , and easy to understand for the layman. Craig emphasised numerous times that Mobvoi was a steep learning curve for them in regard consumer communication & messaging. In retrospect I think it was as much about Pulse communication as band development

ie. CDX has been all over this for ages.

Let’s see …