So good to see some new innovative products like this to hit the market. The previous management was frustrating in that they talked about new products but never delivered. David B has overseen the launch of a number of new products and they are clearly keen on launching new products. It's very exciting that they have actually launched a protein product in the US. From previous commentary on HC and now confirmed from the slides on the presentation, the formula market in the US is something they A2m is unlikely to make headway in so no hopes should be tied to formula sales in the US.
David B is doing a great job given the circumstances and product. I had at one point written off the US but if they can carry on improving margins and launching new products while gaining traction with these new products, good things could come from the US. Certainly should be a much bigger liquid milk market compared to Australia.
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