they are always my guidance beacon bible in my career of new product new mkt new marketing career, also to my investment indeed . The 4P can be at different ranking or weight but for me it always boils down to PEOPLE (asset)
Imugene has no doubt all the 4 P; hopper, Leslie, Fong, saulman, and all others scientists and support staff behind the scene. But our 4P combo isn’t as effective So to speak as our combo clinical trials so far.
We need to address the falling SP one way or the other given our science improvement breakthrough vs the disconnected falling SP. ITS not a matter of just follow the science which most of us are are following I believe,
but …,,,.,;
with the benefit of hindsight of the Ukraine invasion, I dare say me included, most investors would have sold their investment, partly or wholly ???
Some guideline to commercialisation no matter how minute the upfront payment would help addressing the falling SP IMHO
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