nz herald profiles dndn, page-9

Rony, the lack of fanfare and skyrocketing prices only seems all wrong to those with unrealistic expectations. Before us we have a company with so much future upside it's remarkable - buy all in good time.

The cheer leading that has gone on since Dendreons approval has got out of hand, quite frankly some of the posts are a little embarrassing. Everyone is excited about what the approval of Provenge means to Prima, and with good reason, me included. But posts like "Load up before mad Monday" and emailing newspapers, media and analysts to spruik C-Vac is a little nauseating. Dendreon is going to market with Provenge,and as good as C-Vac is, we won't see revenues for 3 to 5 years. As Robhood has stated several times, Prima will appreciate in price along the way to commercialization with its own achievements. We just have to wait.

We have our own milestones coming which will steadily grow our share price as time frames are met. If as a shareholder you believe in the company, then what's the rush to alert the media? Do we really think this will provide any sustainable price appreciation? The market is becoming more and more educated about Bio-tech's and the long road to success. Whilst Dendreon has cut a swathe for Prima to reach commercialization, there are no illusions to the time needed to achieve this.

Media attention is a double edged sword, the more people are educated about PRR, the more people will understand the processes and the length of time trails take. They will certainly be impressed, and they'll know an investment in PRR will reap rewards over time, not immediately. MR has made no secret of the fact that Phase 11b will take 2 years for results. During this time we should see some fairly decent share price growth leading up to the trail results as other milestones are achieved. Personally, l think 3 years or so is a relatively short time frame for the kind of growth we should expect.

Trying to push it along with all this rah rah rah shows impatience and perhaps there are some with only short term agendas in mind. There is nothing wrong with expressing some excitement, but hopefully today will bring some back down to earth as reality sets in. I know l'll cop some flack for putting away the pom poms, but so be it. We set ourselves up for disappointment when the price doesn't head for the stratosphere just yet, when in reality we have so much to look forward to if we remain patient.