Retail media advertising is big, just look at Woolies, Walmart and others.
Take the space out of the link below for a good read.
https://www.afr. com/companies/retail/woolworths-ceo-eyes-bigger-prize-in-retail-media-after-shopper-deal-20230301-p5com1?utm_content=companies&list_name=2F6E16F3-E586-4778-AFFF-33811F208B65&promote_channel=edmail&utm_campaign=market-wrap&utm_medium=email&utm_source=newsletter&utm_term=2023-03-10&mbnr=MjMxMTY2ODA&instance=2023-03-10-17-14-AEDT&jobid=29557696
Ann: Half Yearly Report and Accounts, page-5
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