The market is currently heavily marking down companies with the following generic characteristics:
- overseas business exposure, esp. to the US - USD earnings - involved in the production/sale of discretionary goods & services. - on high pe's & low div yields.
WOW has almost no overseas exposure, minimal USD exposure, and the majority of the products it sells (food products) could be termed essentials.
WOW is thus currently being tagged as a defensive stock by the big players in the market. Sentiment has not caught up with it for this reason.
This is not to say that it won't - IT DEFINATELY WILL.
The only question is the timing.
I could write a more detailed response if you wish... some time in the future.
