At the end of the day, its about cost savings. If BC / Vection can generate a highly detailed 3D image that exceeds that of a traditional photographer at a lower price, it benefits the client in both reduced expenses & quality of brand presentation. Per that article, initial feedback from their franchisees was that they were blown away by the realism of the renders, assuming it was photographed. These images can be viewed in any angle to see the item in lifelike detail & clarity.
If their bedroom suite looks crap online, then that’s the end of that & you look elsewhere. On the other hand, if it looks good then you are far more likely to make the effort to check it out at the store… or potentially even order sight unseen. Before you joke about that, think about how many new cars such as Tesla who are purchased site unseen at substantially higher cost than a bedroom suite.
Obviously this initial partnership with Bedshed is not of value significant enough for it to be announced via the ASX, however the feedback from the article is very positive & should bring a bit of recognition & ongoing work from a well known Australian brand. From my research, I see both Wallspan & Kitchen Connection are affiliated with Bedshed & perhaps in time they become customers too ?
One last thing… it would make sense that any products that are generated for Bedshed are able to be used in the housing developments renders BC already do. This would benefit the brand with exposure & potentially more sales.
Either way, another small win with an Australian company this time which with a bit of luck will lead to more interest in our products & assist Vections bottom line.
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