Renaming Dirty Clean Foods, page-21

DCF also doesn't fit with the Buntine protein... just the food/meat side of the online shop.

+1 Soil & Soul. given only 1 letter difference could even merge them with some graphics so that the i and u overlapped in a different colour. its brand image on the packaging could even be reduced to: Soul&
and... it fits with oat milk and Buntine.

I'm a strong believer that WOA should not target niche markets based on people's philosophies. I do love WOA's practices and environmental and sustainable credentials, and that should be a differentiator for them - but I don't believe that should be their target market!! Its too small. Their product can easily appeal to that market (who are a group who will go out of their way to research the best options) and a much larger market of people who want to have Australian | healthy | sustainable | quality produce.